Making the Most of Your Billiards Business

Several business owners agree that there are a variety of ways to run a successful billiards business. You not only need the right equipment, but you need to pull people in as well. When building your business, you also have to decide what type of players you want to attract. 

Once you’ve decided this, it will help you determine what type of pool tables you want, as well as how you’ll manage to replace pool table parts. No matter what you decide, if you want your billiards table to be successful, you need to maintain them. In general, here are some ideas that you should consider while you develop your game plan.

Develop an Effective Plan

If you want to run a profitable pool room business, you can’t ignore the fact that you’ll always need to make strategic choices. It’s not always easy, and there will often be problems for you to solve.

Having a good plan is closely related to being brave when running this kind of business. Most successful pool hall owners spend a fair amount of time studying the market and then using techniques that will bring in customers.

If you don’t plan ahead, you might waste money and time, and your bank account might get dangerously close to the red. In the billiards business, it’s important to plan ahead. Don’t underestimate the power of a good plan and a decent backup plan.

Focus on Your Equipment

Equipment is what makes a business work. Having the right equipment makes people want to stay in the pool room longer. With it, you can make money without much trouble. For example, you need a timing system to keep track of table time. Also, some customers might like tables that work with coins. Try to figure out what your clients need and give them the right tools. Talk to a billiards dealer with a lot of experience for great tips.

Maintain a Good Maintenance Schedule

When the equipment gets worn, steps should be taken right away. For example, if problems come up with a pool table, you should call in experts as soon as possible. When a good maintenance policy is in place, customers will be willing to use your business and tell their friends about it. Try your best to make running your business easy. Be sure to build a relationship with a company that sells billiards and also does service.

Develop a Loyalty Program

If you can get your customers to do something by giving them good deals, they might do it. It’s easy to keep customers coming back. Also, you can get more customers in a short amount of time. You don’t have to charge every client a dollar. Instead, you can sometimes give them free game time when they come by.

Don’t Forget to Promote Your Business

Having a billiards business that does well depends on where it is. It’s best to put your pool room in places with a lot of people, like bars, hotels, restaurants, college campuses, and even workplaces. Putting your business in places with a lot of people can help it do amazingly well. It makes it more likely that you will find the right client in a short amount of time.

Sponsor Leagues and Competitions

Putting on leagues and tournaments can make your business stand out from the rest. It gets the word out about your business and brings more people to your hall. This is an easy way to create a sales force for your pool table business through word of mouth. You can, of course, hold special events like coaching clinics and the trick shot shows to bring in more customers.

Avoid These Common Mistakes

Pool hall owners make a costly mistake when they don’t find out enough about their customers and don’t understand them well enough. Most of these investors go into business without thinking about how it will go. They don’t know what their customers want or even how to find those customers. For an investor to do well in the billiards business, they need to understand that pool and billiards halls should be aimed at a specific part of the market.

It won’t take long for you to realize that the cost of buying and taking care of pool tables is more than the money they make from billiards. You need to know that most pool halls near you do well because they have good business plans. Instead of putting all of their money into the pool hall business, they invest in other services as well. Most of them make money by selling food and drinks. So, if you want to run a profitable pool hall business, you need to find other ways to make money.

Not recognizing competitors is a crucial mistake that most failed billiard and pool hall startups make that could have been fatal. They spent more time on marketing programs and didn’t pay attention to what their competitors were doing. 

Studying what your competitors do can give you a lot of power. Businesspeople who are smart spend more time watching what their competitors do and coming up with a plan to beat them.

Before you open a pool hall and billiards business in the place you want to do business, you should find out how much competition there is in the area and try to give your customers something they can’t get anywhere else.

Franchise isn’t a four-letter word. It’s one thing to run a business, but it’s quite another to learn some important tips. Even though buying a franchise doesn’t guarantee success for a business, it does make things easier for owners. Never make the mistake of not paying attention to what’s going on around you. Before you open a pool and billiards hall, look for good franchise opportunities that can help you grow your business to the level you want.

Several people who owned pool halls lost their jobs because they didn’t know enough about the industry. It’s more than just liking to play pool. Many people who try to start their own business but fail don’t do enough research and don’t get enough information before starting a pool hall or billiards business.


Building your billiards business, like any other business, can be tricky. You need a good business plan, a great location, and a strong framework for your pool tables and pool table parts. At Penguin Brand, we can help you with the bones of your business. Click here to find out more about us and how we can help you.